E-Commerce
Mid-Market Outdoor Gear Retailer · 18,000 SKUs
RAG product finder + AI support agent cut tickets 47%
The ask: Shoppers were bouncing because search returned junk and support was drowning in pre-sale questions about sizing, fit and compatibility.
What we built: RAG-powered product finder grounded in their full catalog, manuals and review corpus, plus a Claude-backed support agent that handles pre-sale Q&A, deflects tickets and hands off to humans for orders and returns.
- +34% conversion on product detail pages
- -47% support tickets in first 90 days
- 4.2x ROI in year one



