Case Studies on the Design and Development of Custom Websites

Twenty plus years of shipped, scaled, supported work.

A walkthrough of 23 projects spanning enterprise platforms, AI products, e-commerce, member portals, and high-stakes brand campaigns. Each one shipped to production and supported through the next phase of growth.

23+

Brand engagements profiled

20+

Years building production sites

100%

Built and supported in-house

PYfecta

AI / Platform

Complete AI ecosystem: hardware, learning, and support

AI Joomla Hardware Education

Read the work

Anorra AI

AI / Platform

Intelligent agentic self-learning AI, private and offline-first

AI Joomla Agentic Private

Read the work

Listed Motors

Marketplace / Auto

Classic, collector, and luxury car marketplace + brokerage

Marketplace Joomla Classifieds Brokerage

Read the work

PlayStation

Enterprise / Gaming

Global console launch microsite work

Enterprise Microsite Launch Performance

Read the work

Sturgis Motorcycle Rally

Events / Tourism

Event platform for the iconic rally

Events WordPress Ticketing High-traffic

Read the work

Silpada

E-Commerce / Retail

Sterling silver jewelry e-commerce work

E-Commerce Retail Catalog Conversion

Read the work

Disney

Enterprise / Entertainment

Enterprise rich-media campaign work

Enterprise Rich Media Brand Production

Read the work

Obesity Medicine Association

Healthcare / Association

Clinical association platform and member system

Healthcare Membership CE / CME Joomla

Read the work

Burger King

Enterprise / QSR

QSR campaign and rich-media production

QSR Campaign Rich Media Production

Read the work

Casa de las Campanas

Healthcare / Senior Living

Senior living community digital experience

Senior Living Lead Gen A11y CMS

Read the work

ALIGN U

Wellness / Local Service

Trigger point therapy, posture analysis, and yoga studio

Wellness Local Service Joomla Booking

Read the work

IHOP

Enterprise / QSR

Restaurant brand digital work

QSR Brand Campaign Production

Read the work

Array Networks

Enterprise / B2B Tech

Enterprise networking platform site

B2B Enterprise Product Marketing SEO

Read the work

Strata Networks

Telecom / B2C

Rural telecom and connectivity provider

Telecom B2C Plans Service Area

Read the work

Index Engines

Cybersecurity / B2B Tech

Cyber recovery and data resilience platform

Cybersecurity B2B Product Marketing

Read the work

MTV website screenshot - Music television campaign and event work

MTV

Enterprise / Entertainment

Music television campaign and event work

Entertainment Campaign Rich Media Events

Read the work

The Quilt Show

Subscription / Community

Subscription video and community platform

Subscription Video Community Membership

Read the work

Scrap Management

Industrial / Recycling

Industrial plastic recycling and scrap buyer

Industrial Recycling WordPress B2B

Read the work

Island Radar

Industrial / Safety Tech

FRA-approved railroad grade-crossing safety radar

Safety Tech B2B Webflow FRA

Read the work

American Association of Private Lenders

Finance / Association

AAPL: the national trade association for private real estate lending

Association WordPress Membership Conference

Read the work

Porsche

Enterprise / Automotive

Premium automotive brand digital work

Automotive Brand Production Performance

Read the work

T-Mobile

Enterprise / Telecom

National carrier campaign and tool work

Telecom Enterprise Campaign Tools

Read the work

Yamaha

Enterprise / Motorsports

Recreational and motorsports brand work

Motorsports Brand Product Campaign

Read the work

AI / Platform · Artificial Intelligence

PYfecta

A complete AI ecosystem that pairs custom AI hardware with hands-on education and ongoing expert support so businesses can run private, locally hosted AI on their own terms.

Role

Architecture, design, full Joomla build, ongoing support, family of sites

Stack

Joomla, PHP, MySQL, SP Page Builder, EasyBlog, Bootstrap

Timeline

Multi-phase rollout, ongoing

The challenge

PYfecta is not a single product. It is a family of related properties (PrivatePY for local private AI, CreatingPY for AI training, PYSupport for ongoing service, and Anorra AI as the agentic platform) that all needed to share brand language, navigation, and conversion flow while staying independently editable by a small internal team.

The approach

A Joomla foundation with SP Page Builder gave the team a self-serve editorial surface without giving up enterprise structure. The same component library and design system carries across PYfecta, PrivatePY, CreatingPY, PYSupport, and the Anorra AI product site so the ecosystem reads as one brand. Lead capture is consistent across every property, and integration services pages route to a unified contact funnel.

Connected ecosystem properties

Joomla

Editorial self-service

Unified

Cross-property brand system

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AI / Platform · Artificial Intelligence

Anorra AI

A PYfecta Company. Anorra AI is an intelligent, agentic, self-learning AI that runs offline-first on a customer’s own hardware so sensitive data never has to leave the building.

Role

Architecture, design, full Joomla build, product site, ongoing support

Stack

Joomla, PHP, MySQL, SP Page Builder, Bootstrap

Timeline

Phased launch, ongoing

The challenge

Privacy-sensitive teams (legal, healthcare, finance, defense) want the productivity of modern AI without sending prompts and documents to a third-party cloud. The product story has to communicate three things at once: offline-first private deployment, real agentic action taking, and enterprise-grade auditability.

The approach

A Joomla foundation with SP Page Builder lets the product team ship and iterate on long-form product pages without engineering. Messaging is organized around the things buyers actually evaluate: offline-first deployment, local LLM support, agent actions, retrieval over private knowledge, 40+ system connectors, compliance presets, and tamper-evident audit. The site shares brand language and navigation patterns with the larger PYfecta ecosystem.

Offline-first

Private deployment posture

40+

System connectors surfaced

Audit-ready

Tamper-evident logging

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Marketplace / Auto · Automotive

Listed Motors

A nationwide marketplace and brokerage for classic, antique, collector, and luxury vehicles, where private sellers list free and buyers tap into brokerage, financing, insurance, and photography services.

Role

UX, design, full Joomla build, classifieds engine, brokerage flows

Stack

Joomla, PHP, MySQL, SP Page Builder, DJ-Classifieds, Bootstrap

Timeline

Phased launch, ongoing

The challenge

Collector vehicle marketplaces live and die on listing quality and search. Buyers want fast filtering across dozens of categories (Antique, Barn Finds, Classic, Exotic, Hot Rods, Late Model, Luxury, Muscle, Resto Mods, Show, Super, Survivor, Vintage). Sellers want a free, frictionless way to post. The brokerage business needs to coexist with the open marketplace without confusing either audience.

The approach

A Joomla foundation with the DJ-Classifieds engine handles the marketplace inventory, faceted search, and seller flow. SP Page Builder powers the marketing pages around brokerage, financing, insurance, and listing photography services. A free listing path keeps acquisition friction near zero, while the brokerage path is presented as a premium option for higher-touch transactions.

14+

Vehicle categories indexed

Free

Seller listing path

Joomla

Self-serve editorial control

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Enterprise / Gaming · Gaming

PlayStation

High-traffic launch microsite work for one of the most recognized brands in entertainment.

Role

Front-end engineering, performance optimization, QA

Stack

HTML, CSS, JavaScript, CDN edge config, image pipeline

Timeline

Pre-launch sprint

The challenge

A global console-launch microsite has to absorb a traffic spike measured in millions of unique visitors per hour, render perfectly on every device and locale, and ship pixel-perfect against a tight brand book. There is no second chance on a launch day site.

The approach

Static-first rendering with edge caching, aggressive image and font subsetting, and a build pipeline that produced fully localized variants. Every interaction was profiled for jank on mid-range mobile. Pre-launch load tests simulated peak traffic and were used to right-size the CDN tier.

Global

Launch-day rollout

> 95

Lighthouse mobile score

Zero

P1 launch-day incidents

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Events / Tourism · Events

Sturgis Motorcycle Rally

The official platform for the Sturgis Motorcycle Rally with schedules, ride routes, vendor lists, webcams, magazine, and news content that scales for the annual traffic spike.

Role

CMS, schedule engine, integrations, performance

Stack

WordPress, PHP, MySQL, ticketing API, merch integration

Timeline

Annual seasonal traffic peaks

The challenge

A rally site is sleepy for ten months and overwhelmed for two. Attendees want schedules, route maps, vendor lists, and live updates. Vendors want product placement. The platform has to handle that swing without falling over, and produce content that ranks in search before each event window.

The approach

A content-driven CMS pattern lets the rally team publish schedules, route information, and vendor pages without engineering touchpoints. Aggressive page caching survives the traffic spike. Structured data and topical content drove organic discovery before each event window.

Seasonal

Traffic scaling pattern

Self-serve

Editorial CMS

Ranked

Top organic visibility

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E-Commerce / Retail · Retail

Silpada

A catalog-driven jewelry e-commerce experience built for browse-and-buy, with a representative ecosystem behind it.

Role

Catalog architecture, conversion optimization, integrations

Stack

PHP, MySQL, catalog engine, payment gateway

Timeline

Catalog refresh cycle

The challenge

Jewelry sells on photography, browseability, and the strength of the brand voice. The challenge was to turn a deep catalog into something that feels curated on every page, while still letting representatives surface inventory through their personal storefronts.

The approach

Catalog architecture is collection-led, with cross-linking that mirrors how customers actually shop. Product pages elevate detail photography, materials, and care guidance. A representative ecosystem layered on top so each storefront feels personal without forking the catalog.

Curated

Collection-led catalog

Reps

Distributed storefronts

Mobile

First-class shop on every device

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Enterprise / Entertainment · Entertainment

Disney

Rich-media campaign work for one of the most beloved entertainment companies in the world.

Role

Production engineering, rich-media build, QA

Stack

HTML, CSS, JavaScript, video pipeline, ad-tech integrations

Timeline

Multi-campaign cadence

The challenge

Enterprise creative shops produce gorgeous concepts. Turning a concept into a campaign that ships across every placement, on every device, on brand, on time, without breaking accessibility, is its own discipline.

The approach

A reusable rich-media build system handled the constants (brand book, motion language, accessibility floor) so each campaign could focus on the variables. Cross-device QA ran on real hardware. Ad-tech tagging was instrumented up front so reporting did not become an afterthought.

Brand-safe

Production system

A11y

WCAG-compliant by default

Repeatable

Campaign-to-campaign

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Healthcare / Association · Healthcare

Obesity Medicine Association

A clinical association platform that serves physicians, researchers, and credentialed members across a national footprint.

Role

Architecture, membership system, CE / CME flows

Stack

PHP, MySQL, structured content engine, SEOmatic-style structured data, payment integration

Timeline

Ongoing

The challenge

A clinical association platform has to serve dues-paying members, support continuing medical education, host clinical content with editorial review, and stay credible with regulators. It also has to be approachable to a non-technical association staff.

The approach

A hardened membership module powers dues, renewals, and access tiers. CE and CME content lives in a structured editorial pipeline with review and approval gates. Structured data is applied across the clinical content library so search engines surface the right pages by topic and intent.

Member

Tiered access at scale

CE / CME

Accreditation flow built in

Editorial

Reviewed clinical pipeline

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Enterprise / QSR · Quick-Service Restaurant

Burger King

Campaign-side rich-media and production engineering for a household-name QSR brand, supporting the marketing layer of a modern enterprise web stack.

Role

Campaign production engineering, rich-media build, QA

Stack

HTML, CSS, JavaScript, modern JS application stack with GTM, Braze, OneTrust, and analytics layer

Timeline

Campaign sprints

The challenge

Enterprise QSR campaigns have to land an offer fast, feel on-brand, and stand up to peak traffic without compromising the analytics layer. Our work supports the campaign and rich-media tier that lives alongside the brand's core consumer application.

The approach

Campaign rich-media is engineered to coexist cleanly with the brand's analytics stack (GTM, Braze, OneTrust, social pixels) so creative iterations never break measurement. Motion language holds together across placements. Accessibility and offer clarity stay on the floor regardless of how clever the creative gets.

Offer-first

Creative hierarchy

Analytics-safe

Coexists with brand stack

Cross-screen

Consistent motion

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Healthcare / Senior Living · Senior Living

Casa de las Campanas

A senior living community website that prioritizes clarity, accessibility, and adult-child lead generation.

Role

IA, content strategy, build, lead-capture engineering

Stack

PHP, MySQL, CMS, accessibility-first front end

Timeline

Phased rollout

The challenge

Senior living buyers are typically adult children making a decision on behalf of a parent. They need warmth, transparent pricing context, floor plans, dining, care levels, and a frictionless way to schedule a tour. Accessibility floors are high.

The approach

Information architecture mirrors how adult children evaluate communities, not how communities organize themselves internally. Floor plans, dining, care levels, and pricing context are surfaced with the same prominence as the marketing imagery. Lead capture is purpose-built around tour scheduling.

WCAG

Accessibility-first build

Tour

Conversion-driven scheduling

Adult-child

IA serves the actual buyer

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Wellness / Local Service · Health and Wellness

ALIGN U

A boutique wellness studio offering trigger point (MTrP) therapy, posture analysis, stretching sessions, and individual yoga lessons across Northwest Indiana.

Role

Design, full Joomla build, service area SEO, booking flow

Stack

Joomla, PHP, MySQL, custom template, Bootstrap

Timeline

Launched + ongoing

The challenge

ALIGN U serves a specific Northwest Indiana footprint (Highland, Munster, Schererville, St. John, Dyer, Crown Point, Griffith, Hammond, Lansing, Calumet City). Visitors needed to instantly understand what trigger point therapy is, who it is for, and where it is offered, without the site feeling clinical or cold. The booking path had to be effortless on mobile.

The approach

A Joomla build with a warm, photography-led custom template communicates the therapy experience without the typical medical-site stiffness. Service area pages are tuned for local SEO across every covered city. Phone and email are surfaced at every scroll position, and the booking flow is one tap on mobile.

Northwest Indiana service cities

Local SEO

Per-city service pages

Joomla

Self-serve content updates

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Enterprise / QSR · QSR

IHOP

Brand-side digital production work for a national restaurant brand.

Role

Production engineering, rich-media, QA

Stack

HTML, CSS, JavaScript, motion, ad-tech

Timeline

Campaign cycles

The challenge

National restaurant campaigns have to land an emotional hook fast and stay sticky. Production has to ship clean across every placement on a relentless cadence without compromising the brand.

The approach

Repeatable production patterns, a brand-tight motion vocabulary, and disciplined QA on the placements that matter most. Accessibility and offer clarity stay on the floor regardless of how clever the creative gets.

Cadence

Campaign-on-campaign delivery

Brand-tight

Motion vocabulary

Accessible

A11y floor on every placement

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Enterprise / B2B Tech · B2B Tech

Array Networks

A platform site for an enterprise networking vendor with a deep product catalog and a long buyer journey.

Role

IA, product page architecture, SEO foundation

Stack

WordPress, PHP, MySQL, structured data, search optimization

Timeline

Phased

The challenge

Enterprise networking has a long, evidence-driven sales cycle. The site has to support technical buyers (specs, datasheets, deployment guides) and economic buyers (positioning, outcomes, TCO) simultaneously, without one diluting the other.

The approach

A two-track information architecture surfaces the right depth at the right step. Product pages are wired with structured data so search engines understand the catalog. Resource downloads are gated only where it makes sense, not by default.

Two-track

IA for tech + econ buyers

Indexed

Product catalog in search

Gated

Where it earns its place

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Telecom / B2C · Telecom

Strata Networks

A telecom and connectivity provider platform that serves a real service area with real plans.

Role

Service-area lookup, plans engine, account flows

Stack

WordPress, PHP, MySQL, address lookup, billing integration

Timeline

Phased rollout

The challenge

Telecom sites have to answer one question first: can I get service at my address. Then they have to make plan selection painless and produce account self-service that does not push every interaction back into the call center.

The approach

Address-driven serviceability is the first interaction on the site. Plans are presented by what they cost and what they include, in plain English. Account self-service handles the most common change requests without an agent.

Address-first

Serviceability up front

Plain-English

Plan presentation

Self-serve

Common account changes

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Cybersecurity / B2B Tech · Cybersecurity

Index Engines

A platform site for a cyber recovery and data resilience vendor whose buyers are technical, careful, and expensive to convince.

Role

Product positioning architecture, technical content surfacing

Stack

WordPress, PHP, MySQL, structured data, CyberSense product surfacing

Timeline

Iterative

The challenge

Cyber recovery buyers are not casual. They want third-party validation, deep technical documentation, integration evidence, and clear differentiation against incumbents. Marketing fluff is a turnoff.

The approach

Technical content has equal billing with positioning. Integration partners, certifications, and validation reports are surfaced where buyers actually look. Page architecture respects how SOC and infrastructure teams evaluate vendors.

Validated

Third-party evidence surfaced

Technical

Deep content where it counts

Indexed

Discoverable by buyer intent

Visit live site

Enterprise / Entertainment · Entertainment

MTV

Campaign and event-period production for one of the most recognizable brands in music television.

Role

Production engineering, motion, performance

Stack

HTML, CSS, JavaScript, video pipeline

Timeline

Event windows

The challenge

Music television campaigns are loud, fast, and visual. The engineering has to keep up with the creative tempo without compromising performance on the mid-range mobile devices where most of the audience actually watches.

The approach

A motion-first front-end stack, paired with a hardened performance budget. Video assets are encoded against real-world bandwidth, not desktop hero conditions. Every campaign goes through accessibility review even when the brand wants chaos.

Motion-first

Front-end stack

Mobile-real

Performance budget

A11y

Inclusive even when loud

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Subscription / Community · Lifestyle

The Quilt Show

A subscription video and community platform that serves a passionate, long-tenure audience.

Role

Membership, video delivery, community features

Stack

PHP, MySQL, video CDN, payment integration

Timeline

Ongoing

The challenge

Subscription video for a craft community is about retention more than acquisition. The platform has to make it easy to come back, find what you watched, finish what you started, and feel part of a community even at a distance.

The approach

A membership model with deep watch-history and resume-where-you-left-off behavior. Community features sit alongside content, not in a separate silo. The editorial team can publish new content without engineering touchpoints.

Retention

Designed for long-tenure members

Resume

Watch-history-aware

Editorial

Self-serve content ops

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Industrial / Recycling · Industrial Recycling

Scrap Management

An industrial plastic recycling and scrap buyer that processes truckloads of HDPE, LDPE, PP, PS, PET, pallets, film, foam, and related industrial plastics nationwide.

Role

WordPress build, B2B lead generation, content architecture

Stack

WordPress, PHP, MySQL, lead capture, analytics layer

Timeline

Phased + ongoing

The challenge

Industrial plastic buyers find suppliers through search. The site had to be authoritative on every plastic resin they purchase, communicate truckload-scale buying clearly, and route qualified leads (manufacturers, brokers, processors) into the sales team without friction.

The approach

A WordPress foundation with structured product/resin pages tuned for B2B search intent. Lead capture is contextual to each resin and material type. Content depth signals expertise to both buyers and search engines, and the analytics layer is wired through Site Kit so the operations team sees what is working.

10+

Plastic resin pages indexed

B2B

Truckload buyer routing

WordPress

Self-serve content updates

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Industrial / Safety Tech · Transportation Safety

Island Radar

A B2B platform for above-ground radar detection systems used in safer railroad grade crossings, including FRA-approved crossing safety products.

Role

Product page architecture, technical content surfacing

Stack

Webflow, structured data, custom forms

Timeline

Phased

The challenge

Safety tech in transportation is a slow buy. Engineers, safety officers, and operators all weigh in. The site has to support deep technical evaluation without alienating the operators who do not work in spec sheets all day.

The approach

Product pages elevate the durability story alongside specs. Field deployment context, certifications, and integration guidance live on the same page as the data sheet, so evaluators do not have to hunt. Operators get plain-English summaries up top.

Spec

Deep technical detail surfaced

Field

Deployment context paired with specs

Plain

Summaries for non-engineers

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Finance / Association · Private Lending

American Association of Private Lenders

The national trade association for private real estate lenders, with membership, directory, education, ethics, advocacy, and the annual AAPL conference at the core.

Role

WordPress build, membership flows, directory, education delivery

Stack

WordPress, PHP, MySQL, payment integration, custom membership

Timeline

Ongoing

The challenge

Trade associations live on membership dues, directories, and continuing education. The platform had to handle all three at the level of polish that paying members expect, while staying easy to operate for a small staff.

The approach

A unified member model drives dues, directory presence, and continuing-education access. Public-facing directory pages are wired with structured data so member firms get organic visibility. Editorial workflows let association staff publish without engineering.

Unified

One member record

Indexed

Public directory in search

Editorial

Self-serve operations

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Enterprise / Automotive · Automotive

Porsche

Premium automotive brand work for an audience that notices every detail.

Role

Front-end engineering, motion, production

Stack

HTML, CSS, JavaScript, motion, image pipeline

Timeline

Campaign + product reveals

The challenge

Premium automotive audiences expect the digital experience to feel as deliberate as the product. Type, spacing, motion, and imagery have to land with intent. Production cannot be fragile.

The approach

A typographically restrained, motion-considered front-end stack. Image pipeline is tuned for the kind of large hero work the brand demands without compromising mobile performance. Every detail goes through brand QA.

Deliberate

Typography and motion

Tuned

Image pipeline

Brand-tight

QA at every step

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Enterprise / Telecom · Telecom

T-Mobile

National wireless carrier campaign and customer-tool engineering at scale.

Role

Front-end engineering, tool integrations, performance

Stack

HTML, CSS, JavaScript, integrations layer

Timeline

Campaign cycles

The challenge

National carrier work has the traffic, scrutiny, and brand demands of any enterprise launch. Campaigns and customer tools have to live together cleanly, perform on every device, and stand up to peak load on launch day.

The approach

A performance budget that holds across campaigns. Customer-facing tools are built to coexist with marketing pages without forking the tech stack. Pre-launch load tests are real.

Peak

Load-tested

Unified

Tools + campaign stack

Budgeted

Performance discipline

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Enterprise / Motorsports · Motorsports

Yamaha

Recreational and motorsports brand digital work, where the product photography does a lot of the talking.

Role

Front-end engineering, image pipeline, production

Stack

HTML, CSS, JavaScript, image pipeline, motion

Timeline

Seasonal launches

The challenge

Motorsports buyers respond to imagery, performance specs, and a clear path from product to dealer. Engineering has to honor all three without making the site feel like a brochure.

The approach

Image pipeline is engineered for the hero work motorsports demands. Product pages move from imagery to spec to dealer locator in a measured progression. Performance budget is honored even on the most asset-heavy pages.

Hero

Imagery rendered honestly

Spec

Real product detail

Dealer

Clear path to purchase

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Two decades of building production websites and digital platforms for brands that depend on them.

23+

Brand engagements profiled on this page

1,200+

Projects delivered across two decades

20+

Years building, supporting, scaling

United States served, remote-first

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