2026 SEO is no longer just Google. It's Google plus ChatGPT, Perplexity, Gemini, Claude, Grok, Bing, Apple Intelligence, voice assistants, and the Knowledge Graph that feeds all of them. The Turn Group builds the full visibility stack so when anyone, or anything, searches for what you sell, your brand is the answer.
Our practitioners have led SEO, technical architecture, and content strategy at brands you know. The same playbooks, applied to your business.
Other agencies sell "SEO" as a vague monthly retainer. We treat it like a periodic table of elements: each category is a discipline with its own tactics, tools, and measurable outcomes. Click any tile to jump to the deep dive.
Skip the foundation and visibility never lasts. Skip authority and rankings plateau. We build all three tiers in parallel so the gains stick.
The plumbing. Without this, nothing else matters because crawlers and AI engines cannot read your site reliably.
Where humans and machines meet your content. We optimize every surface that returns search results in 2026.
The reputation layer. Both Google and large language models weight signals from this tier the heaviest.
Half of all product research now starts in an AI chat, not Google. If ChatGPT, Perplexity, Gemini, Claude, and Grok do not cite your brand when asked about your category, you are invisible in the conversation that matters most.
We optimize content for retrieval-augmented generation: clean entity definitions, citation-friendly stat blocks, schema that LLMs trust, fresh primary data, and authority signals from sources AI models actually scrape and weight.
Get this wrong and nothing else compounds. We treat the foundation like building code: non-negotiable.
The mechanics. We audit and fix crawl errors, indexability, render-blocking JS, robots directives, canonical chains, sitemap hygiene, HTTPS, HSTS, and Core Web Vitals including INP (the 2024 replacement for FID). Solidify the backend and rankings stop fighting gravity.
Schema.org markup is how you literally tell Google, Bing, and every LLM what your content means. We deploy Organization, LocalBusiness, Service, Product, Article, FAQPage, HowTo, BreadcrumbList, Review, Event, VideoObject, ImageObject, and Speakable schema with strict validation. Result: rich snippets, AI citations, and Knowledge Graph entries.
You cannot improve what you cannot measure. We wire up GA4, Search Console, Bing Webmaster, GTM, server-side tagging, BigQuery exports, and Looker Studio dashboards. Then we layer AI visibility tracking on top so you see brand citations across ChatGPT and Perplexity in the same view as organic clicks.
Replatforming a site, changing domains, or recovering from a Google update? We map every URL, build the redirect graph, preserve link equity, refresh sitemaps, and monitor the index transition daily. Migrations done wrong cost six months of traffic; done right, you keep every ranking.
Boost your local presence and rank higher in local searches. Local SEO targets customers in your area, making it vital for brick-and-mortar businesses. We claim and optimize Google Business Profile (GBP), Apple Business Connect, Bing Places, and Yelp; build NAP-consistent citations across 60+ directories; run a review-velocity program; and write geo-modified service area pages that actually convert.
Expand your influence regionally. Regional SEO targets larger areas like states or provinces. If your business caters to multiple cities or regions, this service ensures you are a preferred choice within that broader area.
Dominate your country's online landscape. National SEO targets a country-wide audience, perfect for businesses expanding across borders within their nation. Achieve recognition, enhance online visibility, and make your brand synonymous with excellence nationwide.
Go global. Reach audiences from different countries, cultures, and languages. We deploy hreflang correctly, structure ccTLDs vs subfolders vs subdomains for your goals, localize content (not just translate), and tune for region-specific search engines like Baidu, Yandex, and Naver where relevant.
Optimize every page element. On-Page SEO focuses on titles, meta descriptions, H-tag hierarchy, keyword placement, internal linking, image alt text, URL structure, and content depth. Enhance relevancy, boost rankings, and ensure your site speaks to both users and search engines. Every page becomes a potential landing spot for customers.
Empower your content to work smarter. We build topical authority hubs: a pillar page per major topic, surrounded by cluster pages that interlink with semantic precision. Each piece is engineered around real search intent (informational, navigational, commercial, transactional) and structured for both readers and LLM retrieval.
Master the mobile-first world. With Google's mobile-first index, the mobile version of your site is THE version. We tune responsive layouts, tap-target sizing, mobile INP, viewport configuration, AMP (where it still helps), and mobile-only schema like ClickToCall. Deliver seamless experiences, faster load times, and retain mobile users.
Siri, Alexa, Google Assistant, and Apple Intelligence return one answer, not ten blue links. We engineer content for conversational long-tail queries, deploy Speakable schema, and target question-format snippets so voice assistants read your brand's answer aloud.
YouTube is the world's #2 search engine, and Google now blends video into roughly 1 in 4 SERPs. We optimize YouTube titles, descriptions, chapters, transcripts, and end-screens; embed videos on-page with VideoObject schema; and target Google's video carousel for high-intent keywords.
Image search drives massive discovery for e-commerce, design, food, real estate, and travel verticals. We deliver descriptive filenames, alt text, EXIF cleanup, next-gen formats (WebP/AVIF), responsive srcset, and ImageObject schema so your images rank in Google Images and Lens.
Have a mobile app? The App Store and Google Play are search engines too. We optimize app titles, keywords (iOS) and short descriptions (Android), screenshots, preview videos, ratings strategy, and category placement so your app surfaces for the queries that drive installs.
Boost sales and online visibility. E-commerce SEO tailors strategies for online stores: optimized product titles and descriptions, Product schema with price/availability, category page architecture, faceted navigation control, review markup, and Merchant Center feeds. Drive targeted traffic, reduce bounce, and turn browsers into buyers.
When you have a database of cities, products, comparisons, or services, programmatic SEO generates thousands of high-quality, schema-rich landing pages from structured data templates. Done right (with unique value per page), it captures massive long-tail volume. Done wrong, it gets you a Helpful Content penalty. We do it right.
We identify keywords that have high search volume and relevance, then classify each by intent (informational, navigational, commercial, transactional). We map keywords to the right page type and competitive difficulty so your content effort lands where it can actually win.
Get almost immediate results. Transform visitors into customers by enhancing interaction. Through data-driven A/B tests, heatmap analysis, form simplification, and trust-signal placement, our CRO services reduce bounce rates and increase conversions on the traffic SEO already delivers.
Build authority and credibility. Off-Page SEO revolves around activities outside your website: editorial backlinks from real publications, digital PR, brand mention reclamation, guest contributions on authoritative sites, podcast appearances, and unlinked-mention recovery. Let the internet vouch for your brand's value.
Google's quality raters and LLMs both score content on E-E-A-T signals. We surface author bios with real credentials, link to verifiable expertise, add first-hand experience markers, build trust pages (About, Editorial Policy, Methodology), and structure Person and Organization schema so the signals are machine-readable.
Google's index is no longer a keyword database, it is a graph of entities. We claim and optimize Knowledge Panels, build entity-rich content with sameAs links to Wikidata/Wikipedia/Crunchbase, and use co-citation strategy to associate your brand with the topics you want to own. LLMs read this graph too.
Our white-hat SEO services are based on common-sense practices. They are unaffected by all of the search engines' algorithmic changes and updates, so when our SEO is applied, it doesn't suddenly become ineffective because the internet decided to make a change. Every tactic we use is something we'd happily explain on stage to a roomful of Google engineers.
If your SEO playbook was written before 2024, it is obsolete. Here is what changed and how our process adapted.
Google folded Helpful Content into the core algorithm and wiped out an estimated 45% of low-value content. We pivoted every client to first-hand experience signals and primary research content.
Google began returning AI-generated answers above the blue links. We began optimizing client content for citation in those answers, not just position #1.
Interaction to Next Paint became the official responsiveness metric. We retuned every client site to ship INP under 200ms.
Two new generative engines became serious search destinations. We expanded our GEO tracking from 5 engines to 12 and added llms.txt deployment to every client site.
Roughly half of all commercial discovery now starts inside an AI chat instead of a search box. Optimizing only for Google leaves half your future revenue on the table. The categories on this page exist because that landscape demands every one of them.
You are likely looking for SEO services for one or all of these reasons:
If any of these resonate, a definitive solution exists. Our SEO experts have consistently demonstrated that with precise adjustments and a meticulously planned strategy, we can swiftly position your business exactly where it needs to be. No more waiting.
Navigating the ever-changing universe of search results demands more than effort, it requires method. Each step is a scientific instrument, not a checklist.
Over 60% of our SEO work is cleaning up after another "so called SEO company." At The Turn Group, we offer a bespoke approach, understanding each client's unique needs and tailoring strategies for maximum ROI. We actually get a return on our clients' investments.
Technical wins and Local SEO can move rankings in 30 to 60 days. Sustained organic growth and AI citation share typically compound over 4 to 6 months. Anyone promising page-one rankings in two weeks is either lying or running a tactic that will get you penalized.
Yes, more than ever. Generative engines like ChatGPT and Perplexity build their answers from the same web our SEO foundation strengthens: schema, authority, citations, freshness. Strong traditional SEO is now the prerequisite for AI visibility, not a replacement for it.
SEO optimizes for human-clicked search results. GEO optimizes the same content (plus a few specific signals like llms.txt, entity disambiguation, and citation-friendly stat blocks) so AI engines retrieve and cite your brand inside their generated answers. We run both in parallel because they reinforce each other.
No reputable SEO company will, because no one controls Google's algorithm. What we guarantee is the right work, executed by senior practitioners, measured transparently, and adjusted weekly. Done right, rankings follow.
We audit with PageSpeed Insights, CrUX, and real-user monitoring; then we ship LCP under 2.5s, INP under 200ms, and CLS under 0.1 across the templates that drive 80% of traffic. Performance is part of the foundation tier, not an afterthought.
In most cases, yes. We diagnose whether the drop is content quality (Helpful Content), technical (crawl/index), link profile (manual or algorithmic), or schema-related, then we deploy the recovery plan. A recent Google update has a 60 to 120 day recovery window when the fixes are correct.
As many as the page legitimately supports: Organization, LocalBusiness, Service, Product, Article, BlogPosting, FAQPage, HowTo, BreadcrumbList, Review/AggregateRating, Event, VideoObject, ImageObject, Speakable, Person, and JobPosting where relevant. Every deployment is validated against Schema.org and Google's Rich Results Test before it ships.
Yes. Migrations are one of the highest-risk SEO events in a site's life and one of our specialties. We map every URL, build the redirect graph, preserve link equity, refresh sitemaps, and monitor index transitions daily until traffic stabilizes.
We run a fixed prompt panel against ChatGPT, Perplexity, Gemini, Claude, Grok, Copilot, and Apple Intelligence on a monthly cadence, then track citation share, source quality, and sentiment for your brand vs. competitors. You see the same dashboard we see.
100% white-hat. No private blog networks, no purchased links, no cloaking, no doorway pages. Every tactic we deploy is something we would happily explain on stage to a roomful of Google engineers, and is resilient to algorithm updates.
Get your free SEO diagnostic. We audit your site across all 24 categories on this page, score your AI visibility, and ship the prescribed fix list, all before you spend a dollar.
