Original concepts
All marks are custom, hand-built, and 100% original. Nothing is sourced from stock, AI, or template libraries.
Branding Studio Kansas City, MO
Logos that earn a second glance, brands that build a business.
A logo isn't just an image; it's the embodiment of a story, a vision, and a promise. The Turn Group is a full-service logo design and brand identity studio for start-ups, mid-market companies, and corporate teams. Concept, mark, system, animation, rollout.
25+
Concepts per project
20+
Senior level designers
7
Day expedited turnaround
100%
Original, hand-built marks
Every working and production format you will ever need - included in every engagement
.aiAdobe Illustrator source
.epsVector print master
.psdPhotoshop layers
.svgWeb-ready vector
.pngTransparent raster
.jpgSharable raster
.webpWeb optimized
.pdfPrint delivery
FONTBrand typography
3DAnimated & modeled versions
Selected work
What does our studio reel of real client marks look like?
Sturgis.com, Top Dog, Junk It KC, Pyfecta AI, Anorra Aerospace, The Quilt Show, Kansas City Dumpster Guide, Rodney Liber - every mark below was concepted, drawn, vectored, and shipped by our senior design team.
Motion & identity
What three brand stories did we tell in motion?
A static logo is the start. We layer typography, animation, color, and sound design so the mark moves, breathes, and stays with the viewer.
Our sketch-to-shipped process
How do we go from brief to brand book in five disciplined steps?
Discovery & brief
We interview founders, leadership, and customers. We audit the competitive set. We define the story, audience, and what the mark needs to say in 1.5 seconds.
Concept & sketch
Senior designers produce 25+ initial concepts by hand and on screen. We narrow to a short list of directions: emblem, wordmark, lettermark, combination, abstract.
Vector & refine
Selected directions move to vector. We tune curves, optical balance, negative space, and typography. We test the mark at favicon size and on a billboard.
System & rollout
We build the color system, typography stack, spacing rules, and lockups. We produce stationery, social, email, and signage proofs so the brand looks like itself everywhere.
Delivery & guidelines
You receive a full brand guide PDF, every working source file (.ai .eps .psd), and every output (.svg .png .jpg .webp .pdf). 3D and animated versions on request.
What's included
Which nine deliverable categories ship in every brand engagement?
25+ concepts produced
You see real range. Senior level designers explore typography, mark style, color, and tone before we narrow to finalists.
7-day expedited option
Need to launch fast? Our rush track delivers concept, refine, and final files in seven business days without cutting senior involvement.
Dedicated project manager
One named PM owns the engagement. You always know where the project stands, what's pending, and what's next.
Source files included
Adobe Illustrator (.ai), Encapsulated PostScript (.eps), and Photoshop (.psd) source files transfer to you at delivery with full license.
Brand typography
Display, body, and accent typefaces selected, licensed where required, and documented in your brand guide for downstream teams.
Vectored for any size
Every mark is constructed in vector so it scales from a 16-pixel favicon to a 60-foot wall mural with zero loss of quality.
3D & animated versions
For video, intros, and social, we build 3D and animated logo variants synced to your color system and motion principles.
Brand guidelines PDF
A complete usage guide covers logo clear space, minimum sizes, color modes, typography, do's and don'ts, and example applications.
Spotlight
3D logo animations that earn the click.
For founders launching a brand, a 3D animated logo is a moment. It punches above its weight on video intros, social, livestream stingers, and onboarding. We build the model, light the scene, and render to broadcast and web specs.
- Full 3D modeling and material design
- Cinema 4D and Blender pipelines
- Lottie, MP4, WebM, and GIF delivery
- Synced to your brand color system
Live 3D Reel
Sketch to final
What is the difference between a sketch and a shipped brand?
Sketch
Shipped
Inside the handoff
What lands in your delivery folder.
| Asset | Format | Use case |
|---|---|---|
| Primary logo, full color | .ai .eps .svg .png .jpg .webp .pdf | Web, print, signage, vehicle wraps |
| Primary logo, single color | .ai .eps .svg .png | One-color print, embroidery, engraving |
| Primary logo, reverse / knockout | .ai .eps .svg .png | Dark backgrounds, photo overlays |
| Submark / favicon variant | .svg .png .ico | Browser tabs, app icons, avatars |
| Horizontal & vertical lockups | .ai .eps .svg .png | Headers, footers, narrow layouts |
| Brand color system | HEX, RGB, CMYK, Pantone | Digital, print, signage matching |
| Typography stack | Display, body, accent fonts | Website, email, print, social |
| Brand guide PDF | .pdf (20 to 40 pages) | Internal teams, vendors, downstream partners |
| 3D & animated versions | .mp4 .webm .gif .json (Lottie) | Video intros, social, app onboarding |
Common questions
Answers before you ask.
How long does a typical logo project take?
Most logo engagements ship in 7 days from kickoff to final delivery. That includes discovery, 25+ concepts, refinement, vector source files, and your brand guide PDF. Need it faster for a hard launch date? Tell us during the kickoff call and we will sequence accordingly.
How many concepts will I see?
25+ initial concepts are produced internally. You see a curated short list of 6 to 10 strong directions, which is the right number to react to without choice fatigue. We can show more on request.
How many revisions are included?
Unlimited revisions during the concept and refinement phases. Once you sign off on a finalist and we vector and system it, additional structural changes are billed at our standard hourly rate of $150/hr.
Do I own the logo and source files outright?
Yes. On final payment, you receive a written assignment of all rights along with every source file (.ai .eps .psd) and every output (.svg .png .jpg .webp .pdf). The mark is yours to trademark, license, and use in any medium, forever.
Can you help us trademark the logo?
We don't file trademarks directly, but we work with your IP attorney on the artwork specs, color profiles, and use cases needed for the USPTO application. We also run a basic similarity check during concepting to flag obvious conflicts.
What if we already have a logo and just want to refresh it?
Rebranding and evolution work is a large part of what we do. We can refine an existing mark, modernize typography, rebuild the color system, or do a full ground-up rebrand depending on equity, audience, and goals.
Do you provide 3D and animated versions?
Yes. 3D modeling and motion design are first-class deliverables. We build in Cinema 4D and Blender and deliver MP4, WebM, GIF, and Lottie JSON synced to your color system.
What does a logo and brand project cost?
Logo-only engagements start at $2,500. Logo plus full brand identity system (color, typography, guidelines, stationery) starts at $7,500. Full brand launches with animated, 3D, and rollout assets typically run $15,000 to $35,000. Every quote is fixed-scope and itemized.
Will my logo work at any size?
Yes. Every mark is built in vector so it scales from a 16px favicon to a 60-foot trade show wall with zero loss of fidelity. We test optical balance at favicon size, business card size, and billboard size before delivery.
Ready to ship
Let's build the brand your customers remember.
Free 30-minute brand discovery call. We'll listen to your story, ask the right questions, and give you a fixed-scope quote with no surprises.
